Arctery'x

After creating a store opening video for South Australia's first Arc'teryx store, Arc'teryx approached us a second time to help increase awareness to the Adelaide market.

We intercepted people on their lunch break in the middle of Adelaide's CBD and asked one simple question: do you have an hour? For those who said yes, we swapped their everyday shoes for trail runners or climbing gear and led them to a trail or climbing spot just fifteen minutes from the city.

The idea being that you don't need a full day to tune out, just an hour you already have. The reactions, realisations and authentic moments became both longer narrative pieces and short, social-first cut-downs for paid and organic media.

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900k views combined across 4 assets

Increased awareness of South Australia's first Arc'teryx store